Our Intentions.
How We Allocate Every 100%
Where Every 100% Goes at Pineapple Centre
At Pineapple Centre, we believe in being transparent about how our business operates and where our money goes. Every product we create involves thoughtful decisions, from choosing the fabric to delivering it to your doorstep. Here's a closer look at how we allocate our resources to keep the business running and growing.
30% — Manufacturing: The largest share goes into making our clothes. From fabric to stitching and craftsmanship, we focus on creating comfortable, quality clothing that you can wear every day without paying an excessive price.
20% — Marketing: Reaching the right people is essential for a growing business. This allocation helps us introduce our products to more people, build awareness, and connect with customers who believe in what Pineapple Centre stands for.
5% — Packaging: Your order deserves care beyond the product itself. This portion covers packaging that helps us deliver your clothes safely to your doorstep.
5% — Taxes: Running a business comes with financial responsibilities. This allocation represents the share set aside for taxes, helping us operate responsibly and meet our applicable obligations.
25% — Profit: Profit allows us to sustain the business, reinvest in better products, explore new ideas, and continue building Pineapple Centre for the long term. We believe a business needs to remain financially healthy to keep creating value.
15% — Animal Feeding: We donate 15% of our profits towards feeding hungry stray animals. For us, Fashion That Feeds is more than a tagline; it's a commitment to making a difference beyond clothing. We believe businesses have the power and responsibility to create a positive impact, and we want a part of what we build to help put food in the bowls of animals who need it.